The Army Research Board

A Modern, Professional Army
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The British Army is a forward looking organisation founded on the bedrock of strong leadership. It depends on obtaining, sustaining and retaining soldiers of the highest quality, ensuring they are equipped to the highest possible standard
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The British army is a huge organisation with many different jobs and opportunities for those wishing to get involved and join up. There are many different views on the army, some positive, while some negative. For this project it is looking at army recruitment therefore a positive message is going to be portrayed. The following is research carried out on different army advertising campaigns and sources of this advertising material.
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The Army on TV
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More recently the army has made a lot more effort in advertising itself to an audience, and the quality of this advertising is of a high standard. The adverts found on the television normally consist of acting out a real life situation you could find yourself in if you where to join.
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This advertising normally asks you to check out the internet to find out what happens next in the video, and this is a great way of getting people to look at the army website.
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The Army on the Internet
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http://www.armyjobs.mod.uk/
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The army jobs website has all the information you would need about joining the army and what type of work the army would demand. The website goes into detail on all the different aspects of army life and offers stacks of information that someone considering joining up would need to know.
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The brief for the project states that it is aimed at 16 year olds who are carrying on education and might want to consider the army as an alternative, or an option to take after. Here is what the website has to say about education in the army.
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Education
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The British Army - one of the most respected military organisations in the world. And who are the brains behind the whole operation? The truth is, it's every soldier and officer who makes up its ranks. We believe your education is fundamental to making the Army the best it can be, so we take your learning and development very seriously. From university degrees, to trade skills, to the financial incentives which help you get there, you'll find Army education integral to your career, and the doorway to achieving things in life you never thought possible.
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Are You 15-18 Years Old?
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As you near the end of compulsory school, you'll be thinking about your GCSEs/SCEs, and also what to do after them. If you're considering a career in the Army but also want to further your education at college or university, joining one of the Army's Further Education Colleges might be just what you are after.
The Army has three colleges: the Army Foundation College in Harrogate, the Army Training Regiment at Bassingbourn and Welbeck - The Defence Sixth Form College. Apart from Welbeck, you'll be paid from the start and whichever college you attend, you'll gain the confidence needed to lead others in one of the most challenging careers there is.
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At University or Going Soon?
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If you're heading off to university soon or are already there, you'll be eligible to apply for financial sponsorship through the Army. And because university is such a social place, we also run the University Officers Training Corps (UOTC) - an ideal way to get stuck into some real adventure with friends while getting paid for the privilege.
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